Privacy Policy

Last Updated: [Insert Date]

At Sporty Tops Sales (“we”, “us”, or “our”), we value your trust when you shop for premium sportswear on our website sportytops.com. This Privacy Policy explains how we collect, use, protect, and share information about you when you use our website and services.

1. Information We Collect

To provide our global community of fitness enthusiasts with seamless shopping experiences, we collect:

• Personal Information: Name, email address, shipping/billing address, phone number, and payment details when you make a purchase
• Transaction Data: Purchase history, product preferences, and payment method information
• Technical Data: IP address, browser type, device information, and cookies data
• Usage Data: How you interact with our website (pages visited, time spent, click patterns)
• Communication Data: Emails or messages sent to our customer service team

2. How We Use Your Information

We process your data to enhance your athletic shopping experience:

• Process orders and deliver your performance sportswear
• Provide customer support for payment or delivery issues
• Improve our website functionality and product offerings
• Send transactional emails (order confirmations, shipping updates)
• Prevent fraud and ensure payment security
• Analyze shopping patterns to recommend relevant products (like hoodies or trainers)
• Comply with legal obligations

3. Data Sharing & Disclosure

We may share information with:

• Payment Processors: Visa, MasterCard, JCB, and PayPal to complete transactions
• Shipping Providers: To deliver your orders worldwide
• Service Providers: Companies that help with website hosting, analytics, and marketing
• Legal Authorities: When required by law or to protect our rights

We never sell your personal data to third parties.

4. International Data Transfers

As we serve customers globally (excluding some Asian regions), your data may be transferred outside the UK/EEA. We ensure all transfers comply with data protection laws using Standard Contractual Clauses or other legal mechanisms.

5. Data Security

Your security is as important to us as performance is to your workout. We implement:

• 256-bit SSL encryption for all transactions
• PCI-DSS compliant payment processing
• Tokenization technology to prevent storage of sensitive payment data
• Regular security audits of our systems

We retain personal data only as long as necessary for the purposes collected, typically 6 years for order records to comply with UK tax laws.

6. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (where no legal requirement exists to retain it)
• Object to or restrict certain processing
• Withdraw consent for marketing communications
• Request data portability

To exercise these rights, contact us at [email protected]. We respond to all requests within 30 days.

7. Cookies & Tracking Technologies

Our website uses cookies to:

• Remember your preferences (like currency selection)
• Analyze website traffic to improve performance
• Enable shopping cart functionality
• Show relevant sportswear recommendations

You can manage cookies through your browser settings. Disabling some cookies may affect website functionality.

8. Children’s Privacy

We do not knowingly collect data from children under 16. Our performance sportswear is designed for adult athletes and fitness enthusiasts.

9. Policy Updates

We may update this policy periodically. The latest version will always be posted on our website with the effective date.